Impression /
Impression /
Impression /
Growing up I became familiar with creativity through rough sketches I did on scrap pieces of paper and soon started working as a visual artist. I studied at the University of Johannesburg, where I graduated in Multimedia in 2009. I started working as a freelancer in 2005 and continued doing so all through my study years. My ability to merge concept with innovative design and user experience has allowed me to work with an array of clients, both established and upcoming.
TGCSA a division of South African Tourism embarked on a nation-wide educational tour with the goal of helping the users understand how the accommodation star grading process works. We fleshed out a campaign site that included a live Twitter feed for public engagement.
Barclays launched BKey specifically to draw simple bankers to simple, everyday banking solutions. Collaborating with a giant in the financial world on such an experimental product like BKey was very eye opening to me as it revealed the unexpected opportunities that exist in an industry that is often regarded as rigid and predictable.
From the launch of BMW's halo vehicles like the M6 Gran Coupé to the website design and maintenance to national and international campaigns - I've collabrated with BMW on countless occassions with the consistent goal of creating innovative cerebral digital experiences.
In the never ending pursuit to lessen those infamous bank queues, Standard Bank and my design team embarked on a journey to allow users to open savings and investment accounts using only their smart phones. After infiltrating all the legacy red tape we could, the result was a user friendly process that complemented this exciting feature.
My history with FNB is littered with an array of collaborative, progressive ideas for simple animated banners to complex innovative financial products. The bank's creative strategy and willingness to push boundaries is a rarety in the financial industry making it a very appealing brand to be associated with.
From the launch of Mini's starship vehicles like the John Cooper Works models to the website design and maintenance to national and international campaigns - I've worked with the very fun Mini brand on countless occassions always with the goal of creating immersive experiences.
The capabilty of smart phones grows with each passing year, the year had come for Standard Bank to make it easier for clients to play the lottery by leveraging these smart devices. This was a joyful project to be a part of, the bonus was that as as newbie non-gambler I learned just how addictive chasing that next fortune can be.
Vodacom has been part of South Africa for as long as one can remember. To mark the 20th anniversary of this wonderful relationship it made sense to take South Africans down memory lane highlighting the country's milestones that Vodacom has been a strong part of. The result was a campaign that highlighted the strength of this bond and the optimism of the road ahead .
You can locate me in the great city of Johannesburg, in a nutshell I assist brands in the process of attracting and engaging people in the ever changing digital world, working across multiple digital disciplines with a strong focus on user-centricity.
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